When you start exploring new homes in West Michigan, the process can feel open-ended and a little confusing. With multiple communities, floor plans and timelines to consider, knowing where to begin is not always obvious. Many buyers spend a significant amount of time researching online before ever speaking with someone on a builder’s team, which can make it difficult to determine which information actually matters.
This is where Lauren Rosafort steps in. As the Online Sales Counselor for JTB Homes, she serves as the first point of contact for buyers beginning their search. Her role is to take what can feel like a scattered starting point and turn it into a clear, organized path forward.
Working with an experienced new home sales consultant in West Michigan helps buyers move from browsing to making informed decisions. Instead of sorting through every option alone, Lauren helps identify which communities, timelines and home types align with what someone is actually looking for.
Curious what it looks like to purchase a home with JTB Homes? Check out our Buying Guide for a clear overview of what to expect.
What Does an Online Sales Counselor Do?
An Online Sales Counselor plays a specific role in the new construction process, focused on the earliest stages of the buyer journey. At JTB Homes, Lauren works with buyers who are gathering information, comparing options and deciding where to focus their search.
Her role centers on providing clear, direct answers. She shares details about available communities, current pricing ranges and what homes are available now or coming soon. This helps buyers understand what is realistic based on their timeline and preferences without needing to navigate this step on their own.
Lauren also helps clarify how the process works. For many buyers, new construction raises questions that do not arise in resale, such as how timelines are structured or what steps come next after selecting a home. By explaining these early, she helps remove uncertainty before it becomes a barrier.
Another key part of her role is creating a smooth transition into the next phase. When a buyer is ready to take a closer look, Lauren connects them with onsite sales agents who can walk them through homes and communities in person. This ensures that the experience stays consistent from the first conversation through scheduling a tour.
For buyers, this means having a consistent point of contact who can simplify the process and keep everything moving in the right direction. There is nothing better than a familiar face when going through an unfamiliar process!
If you have questions or want to understand your next step toward unlocking the door to your future JTB home, send a message to Lauren via our Contact page or online chat.
Get to Know Lauren Rosafort
Lauren’s background brings a strong foundation in organization and communication to her role at JTB Homes. After graduating from Michigan State University, she spent 10 years in event planning and coordination, managing timelines, coordinating moving parts and creating structured, well-executed experiences.
She later transitioned into the building industry and spent four years selling Pella windows. This experience deepened her understanding of the new home construction process. This comes in handy during her conversations with buyers, helping her better explain how the various elements of a home come together.
For two years and counting, Lauren has been a pivotal member of the JTB Homes team and an instrumental part of the homebuying process for our homeowners. Because she is not limited to a single location, she can offer a broader view of what is available throughout West Michigan. This allows her to guide buyers toward options that align with their goals, even if those options were not initially on their radar.
Outside of work, Lauren’s home is full of activity. She and her husband have two kids, along with their very own petting zoo: two cats, two bunnies, fish and a gecko. That balance between a busy home and a structured workday is part of what enables her to relate to buyers who juggle multiple priorities.
One of her favorite traditions is having Dutch almond coffee cake for breakfast on Christmas morning. It is a small detail, but it reflects the same consistency and attention to creating a memorable experience that she brings into her role.
To meet more of the team behind JTB Homes, visit the JTB Homes Team page.
Why Should I Work with an Online Sales Counselor in West Michigan?
Working with an Online Sales Counselor brings structure to the homebuying process. Buying a new home involves more than selecting a floor plan or choosing a community. It requires understanding timing, availability and how different options fit together. Without guidance, it is easy to feel overwhelmed by too many variables to sort through.
Lauren helps narrow the focus, so buyers do not have to evaluate everything at once. Instead, she identifies the options that align with what matters most and helps buyers move forward with those.
She also provides context that is not always obvious to a buyer when browsing online. Things such as pricing, availability and timelines can shift and having a clear explanation of what is current helps buyers make decisions based on accurate information rather than assumptions.
Another advantage is consistency. Instead of starting over each time you have a question, Lauren remains your steady point of contact. This allows conversations to build over time, making it easier to move from initial interest to scheduling a visit when the timing is right.
Another benefit of working with Lauren is having a clearer understanding of timing. In new construction, knowing when to move forward can feel uncertain, especially when availability and completion timelines vary across communities. Lauren helps outline what is available now, what is coming soon and how those timelines align with your goals. This makes it easier to plan ahead rather than react later.
She also helps set expectations early. From initial questions to scheduling a visit, each step becomes more predictable when there is a clear point of contact guiding the process. That level of clarity allows buyers to move forward with confidence, knowing they are making informed decisions based on current information rather than guesswork.
This level of support reflects the broader JTB Homes experience. Buyers can move forward with confidence knowing they have both guidance and support at every stage.
To explore where your next chapter may begin, visit the Communities page or learn more about the JTB Homes Difference.
Start Your Home Search with Lauren
If you are considering purchasing a new home in West Michigan, connecting with Lauren is one of the simplest ways to bring clarity to your search. Whether you have specific questions or are still figuring out what you are looking for, she can help you understand your options and outline the next steps.
Reach Lauren directly via the Contact page or online chat form to start the conversation, or explore our Move-In Ready Homes page to see what is currently on offer from JTB Homes in West Michigan. From there, Lauren can guide you to floor plans that meet your needs and communities that align with your timeline and preferences, then connect you with an onsite team when you are ready to visit.
Be sure to follow JTB Homes on Instagram and Facebook to be the first to know about new community openings, ongoing promotions and more meet the team features.